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What twenty years and a few thousand websites taught us: on Cloudflare, WordPress, SEO, AI, and building things that actually work.
Six weeks of strangers talking to our website's AI
We put an AI concierge on our own site and logged every question. Here's what people actually ask, how it got tested, and the one bug that mattered.
Designing accessible websites without making them ugly
Every accessibility article starts with statistics about disability. We'll skip those: you can find them anywhere.
Keep your content crisp: a framework for AI-era SEO
Two things changed in 2024-2025 that broke the standard SEO playbook for small businesses.
The honest case for AI-generated imagery on small business websites
Stock photography is dying. AI-generated imagery is replacing it for a specific class of website work, and the change is faster than most agencies have...
AI chatbots in customer service: what works and what backfires
Most chatbots on small business websites in 2024 were terrible. Generic scripted flows, dead-end conversations, 'sorry, I didn't understand that' loops.
Custom website design vs templates: when to choose which
Every web designer says 'custom is better.' Of course they do, custom sells for more. But the truth is more nuanced.
Payment gateways for Australian e-commerce: a practical comparison
Australian e-commerce stores have more payment options than ever: Stripe, PayPal, Afterpay, Zip, Apple Pay, Google Pay, eWAY, BPAY, traditional bank gateways.
Migrating from another WordPress host: what actually breaks
WordPress migrations have a reputation for being painful.
The real cost of running a WordPress site (in 2026)
'WordPress is free!' is technically true and practically misleading.
Rebuilding our own website as an AI-native studio
We rebuilt jezweb.com.au in May 2026, after fifteen years on various WordPress incarnations.
AI-generated imagery vs stock photos vs real photography
We've mostly stopped using stock photography.
How user experience drives (or kills) conversions
'Improve UX' is the most overused phrase in web marketing.
What 1,500 WordPress sites taught us about running a fleet
Most agencies build WordPress sites and hand them off. We hand off, then host.
Why we build on Cloudflare Workers, not generic hosting
When clients ask why we host on Cloudflare instead of Bluehost or SiteGround or whichever shared host their previous developer used, the short answer is...
Why we still build WordPress sites in 2026
WordPress was supposed to be dead by now. Webflow promised to kill it. Squarespace too. Wix had a redesign. Headless CMSs took the dev community's attention.
What 1,500 WordPress sites taught us about plugins
WordPress plugins are the reason WordPress wins (everything is possible) and the reason WordPress loses (so much breaks).
WordPress vs Webflow vs Squarespace vs Wix: when each one wins
'Should I use WordPress or [other platform]?' is the most common question we get.